Why are my outgoing emails appearing in the recipient’s spam or junk folder?

1. Check your email’s content. Avoid aggressive, excessively sales-oriented-language. Avoid using too many links and large attachments, as these add bulk to an email.
2. Check if the email you are sending is relevant to the context.
3. Confirm the recipient address. Make sure there are no typos. That could be interpreted as a sign of spoofing.
4. Check if you are on an approved list of senders.
5. Ensure that your IP address is not marked as a spam source on public mailing address.
6. Be sure your email header contains accurate contact information.
7. Consider using authentication protocols such as DKIM and SPF.