- Check your email filters – Make sure filters are not set or blasting out the bulk of your emails to junk folders.
- Keep an eye on your bounce rate – A bounce is when an email is blocked or sent back to the source before it reaches the intended recipient. If your bounce rate increases, it’s possible some emails are being blocked as spam.
- Check blacklists – If you’ve experienced a sudden drop in email delivery, you should check if any of your domains or IP addresses appear on popular blacklists.
- Monitor your content – Make sure all images and text are properly formatted, as sloppy or short content can trigger spam filters.
- Get reputable – Establish a good reputation as a sender by getting your messages approved by online address books, such as the Goodmail CertifiedOpenNetwork (GCON).