- Check spelling of your HTML tags and attributes
- Make sure HTML tags are properly closed and nested
- Validate HTML with a validator like W3C
- Verify that your HTML is supported in the Email client you are targeting
- Check any custom styling and attributes; make sure you are using inline styling for your
style
attribute - Confirm that any external images used are pointing at a valid, secure location
- Test against multiple Email clients such as desktop, mobile, and web clients
- Ensure your HTML contains proper line breaks to stop unintended line framing and block elements collapsing