To help prevent emails from being marked as spam, here are a few steps to take to ensure your messages reach your intended recipients safely:
- Double check your recipient list
Make sure the contact list is accurate and up to date. - Monitor your email volume and campaigns
Adjust frequency and determine who are the most engaged recipients likely to open emails. - Check the quality of your messages
Test subject lines, images, and links before sending, as well as ensure messages are concise and inoffensive. - Assess sender reputation
Monitor metrics such as open rates, sender scores, delivery rates, etc. to ensure emails are not flagged as spam.
