Why is the color on my Smart TV screen too bright or too dark?

1. Check your television’s picture mode settings: TVs come with different pre-configured display settings such as Standard, Vivid, or Movie. To adjust the brightness and contrast of your television, try setting the picture mode to Standard or Movie.
2. Adjust the backlight and/or contrast of your television: Depending on the model of your TV, you might have the option to adjust the backlight or contrast. This will enable you to get a clearer and brighter image.
3. Check the menus of your television: Each television may have different settings, so refer to your manual or manufacturer’s website to find the options available on your specific model.
4. Try a different source: If the issue persists after going through the options in your TV's menus, try another input such as a gaming console or Blu-ray player.
5. Perform a factory reset: If none of the above-mentioned tips help, try to reset your TV to its original factory settings. This may resolve any software-level problems contributing to the issue.