Here are some steps to help ensure emails are being delivered to the inbox:
- Authenticate your domain and emails by setting up a SPF record, DKIM record, and DMARC record.
- Keep your email list clean and up-to-date by removing inactive contacts.
- Review your reputation score with popular email services.
- Pay attention to content and avoid using language and symbols associated with spam.
- Check your contact's spam preferences to ensure that your messages comply.
- Monitor your logs and analyze your bounce and complaint rates.
